Build your brand and accelerate growth with Money254

Millions of Kenyans use Money254 to learn more about their money and access new financial products. See how we can support your institution's growth today.

Money254: The Data-Driven Growth Engine for Kenya's Leading Financial Institutions

Financial institutions work with Money254 to build their brand, acquire new users and scale their own channels.

Money254 is the home of retail finance in Kenya

Financial institutions work with Money254 to build their brand, acquire new users and scale their own channels.


Kenyan's Reached Monthly

Across all of our channels and growing.


Total Leads Pre-qualified

Across core lending verticals, with Ksh 1.6BN in monthly loan demand.


Prequalified Lead to Disbursement Rate

Our leads are high intent and actively looking for your product.

Our Purpose

Money254 was founded in 2021 with a mission to empower Kenyans with the knowledge to make confident financial decisions. For Financial institutions, we are a full-stack growth engine, helping them to tell their story and acquire their target customers at scale.

Since our launch, Money254 has been used by over 4M Kenyans; we’ve reviewed over 250 financial products and produced over 1300 financial literacy articles. Read our editorial standards here to learn more about how we put transparency and objectivity at the centre of everything we do.

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Work With Us 🤝

Leading financial institutions partner with Money254 to:

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Get prequalified leads for any financial or insurance product

Access high-intent, marketing-qualified leads at scale via the Money254 marketplace. Starting is easy and success-based pricing makes Money254 the no-risk growth channel.

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Get more people to know about your brand and products

Benefit from a community of engaged users actively seeking financial insights and solutions via our advertorial and advertising products. Launch new products, tell your brand story and drive awareness.

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Optimize your own digital lead generation using Money254's B2B SaaS solution, FinQual

Use our industry-leading white-labled, real-time, conversational pre-qualification service to maximize your digital lead acquisition operations. Filter the thousands of leads you get via your own Web, SMS, USSD, Facebook, and WhatsApp channels instantly and make sure your sales team is always selling to the hottest leads.

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Enhance your competitive positioning with data-driven market insights

Aggregated market-level insights help you understand your performance and positioning vis-a-vis the competition. Discover real-time brand and product-level insights from your target customers.

Leading institutions trust Money254 to grow their brand and acquire new users

Absa Bank LogoKenya Commercial Bank - LogomTek Insurance LogoTimiza App LogoPeach Cars LogoUmba LogoShara LogoMomentum Credit LogoHakki MicrofinanceIzwe LoansMwananchi CreditMogo Financing KenyaKifedha CreditFingo AfricaNgao CreditTulix LogoAiCare LogoPlatinum Credit LogoAvenews LogoZenka LogoFlashpesa LogoLendplus LogoJijenge Credit LogoBees Credit LogoBashy African CreditSpringboard capital logoWatu Africa LogoNumida Logo

Pricing Built For You

Data-driven, success-based pricing makes all marketing and growth efforts fully attributional.

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Content & Advertising

Expand your brand's horizon with our tailored advertorial content and premium placements. Pay per placement with guaranteed reach metrics.

What's included:
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Tailored multi-stage video and written advertorial
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Featured product callouts on high-intent Money254 Pages
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Cross-channel transparent sponsorship opportunities
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Detailed audience segmentation
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Comprehensive performance analytics
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Lead Generation

Connect with high-intent, pre-qualified users actively looking for your product. Success-based pricing.

What's included:
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Lead exclusivity
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Real-time lead routing
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Post-application support
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Enterprise level data privacy standards
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Unlimited financial products
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FinQual B2B SaaS Solution

Streamline your digital channels with our white-label pre-qualification software. Enterprise pricing models available - schedule a demo to learn more.

What's included:
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Advanced lead scoring to identify high-potential prospects
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Seamless integration with existing CRM and Call Center solutions
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Support across SMS, USSD, Web and WhatsApp
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Customisable lead nurturing workflows
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Dedicated support for setup and ongoing management

Our Community

Get access to the fastest growing retail finance audience in East Africa across our various channels.

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Facebook Followers

300k+ impressions weekly
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Tiktok Followers

1M+ impressions weekly
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Newsletter Subscribers

15%+ Open Rate Weekly
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Keywords Ranking

750k impressions weekly

Connect with us today

Reach out today to talk with our team and start to accelerate your growth today.

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Thank you

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