Financial institutions work with Money254 to build their brand, acquire new users and scale their own channels.
Kenyan's Reached Monthly
Across all of our channels and growing.
Total Leads Pre-qualified
Across core lending verticals, with Ksh 1.6BN in monthly loan demand.
Prequalified Lead to Disbursement Rate
Our leads are high intent and actively looking for your product.
Money254 was founded in 2021 with a mission to empower Kenyans with the knowledge to make confident financial decisions. For Financial institutions, we are a full-stack growth engine, helping them to tell their story and acquire their target customers at scale.
Since our launch, Money254 has been used by over 4M Kenyans; we’ve reviewed over 250 financial products and produced over 1300 financial literacy articles. Read our editorial standards here to learn more about how we put transparency and objectivity at the centre of everything we do.
Leading financial institutions partner with Money254 to:
Get prequalified leads for any financial or insurance product
Access high-intent, marketing-qualified leads at scale via the Money254 marketplace. Starting is easy and success-based pricing makes Money254 the no-risk growth channel.
Get more people to know about your brand and products
Benefit from a community of engaged users actively seeking financial insights and solutions via our advertorial and advertising products. Launch new products, tell your brand story and drive awareness.
Optimize your own digital lead generation using Money254's B2B SaaS solution, FinQual
Use our industry-leading white-labled, real-time, conversational pre-qualification service to maximize your digital lead acquisition operations. Filter the thousands of leads you get via your own Web, SMS, USSD, Facebook, and WhatsApp channels instantly and make sure your sales team is always selling to the hottest leads.
Enhance your competitive positioning with data-driven market insights
Aggregated market-level insights help you understand your performance and positioning vis-a-vis the competition. Discover real-time brand and product-level insights from your target customers.
Leading institutions trust Money254 to grow their brand and acquire new users
Pricing Built For You
Data-driven, success-based pricing makes all marketing and growth efforts fully attributional.
Content & Advertising
Expand your brand's horizon with our tailored advertorial content and premium placements. Pay per placement with guaranteed reach metrics.
Tailored multi-stage video and written advertorial
Featured product callouts on high-intent Money254 Pages