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Use our Money254 expert guides and blog articles to learn about how your behaviors may influence the way your interact with your money.

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Featured Articles and Analysis

Why You Should Avoid Going to the Supermarket After Work

Ever gone to the supermarket just to pick one thing after work, then walked out with a full basket? There’s a psychological reason your shopping budget collapses in the evening, and once you understand it, you can stop bleeding money without cutting essentials.

How Supermarkets Trick Your Brain Into Spending More

Supermarkets don’t rely solely on convenience or variety to drive sales; they rely on psychology. One of the most powerful tools in their arsenal is a concept called price anchoring.

Why You Keep Going to the Same Salon/Barber Despite Cheaper Alternatives

While sticking to the same salon or barber offers comfort and reliability, it can quietly add up. Consider someone who spends Ksh1,000 per haircut once a month, while a comparable alternative charges Ksh500. Over a year, that’s a difference of Ksh6,000—money that could have gone into savings, investments, or paying off debt.

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