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How to Start and Monetize Your YouTube Channel in 2022
How to Start and Monetize Your YouTube Channel in 2022
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How to Start and Monetize Your YouTube Channel in 2022

Wycliffe Musalia
February 4, 2022

You probably have a hobby or talent in singing, cooking, comedy, teaching among others, which you like to engage in during your free time. 

Well, you can turn this hobby into a source of income by creating YouTube Videos. 

A lot of people are making tons of money by producing YouTube videos. Perhaps you are asking yourself this question; how to start your YouTube channel and make money from it?

In this article, we will look at the steps you can take to start a YouTube channel, make and post videos and start earning from it.

How to Start a YouTube Channel, Make and Upload Videos 

Starting a YouTube channel is as simple as ABC… as long as you have a Gmail/Google account. 

Once you are logged into your account, go to YouTube at the Google Apps section beside the account icon at the top right corner of your browser. 

Go to YouTube Accounts settings and click on create a new channel. From there, follow the prompts and ensure that the name you use reflects your brand/idea you want to sell. 

When the account is set, the next step you should take is to start recording and uploading videos.

You need a video camera or if you have a smartphone that records nice scenic videos, you are good to go. You will also need to have a video editing software. It doesn’t necessarily have to be advanced. 

Once you have your video edited and ready, the next step is to upload it to your channel. 

Go to your channel, click on the video camera icon at the top of the browser. A drop-down menu will appear, click on upload video.

Follow the prompts; make the video public, enter the name and video description, then publish. 

Popular Videos to Upload and Make Money on YouTube

Making videos and uploading them on YouTube is not a big deal. What matters is the kind of video or the genre you engage in to create traffic and start monetizing your channel. 

YouTube content is about entertainment, education and information. When it comes to gaining traffic, these three factors play a vital role in creating a huge following and subscription that translates to money. 

Another factor that determines your success on YouTube is your passion and creativity and consistency. This will give you a huge following if you produce the following popular videos;

  • Songs 
  • Tutorials 
  • Teaching lessons
  • Fashion videos
  • Make-Up videos
  • Cooking 
  • Pet videos
  • Tech videos
  • Comedy 

You can as well make money by producing videos on product reviews, Vlogs, celebrity gossip, shopping sprees, prank, parodies and many more that attracts great viewership on YouTube. 

The secret to making money depends on your hobby, talent and your favourite niche. All you need is to commit yourself in keeping the channel active with fresh and captivating content.

Consistency is the key to driving your channel towards monetization. Choosing when and how many videos you should upload to your channel determines your chances of making money by growing your traffic.

What You Need to Monetize Your YouTube Channel

You have your channel ready and running with the most popular video types. Now, your next worry is how to monetize it. Well, you have landed on the right article that will show you what you should do and how to monetize your channel.

To monetize the channel, you must make sure that it has a thousand subscribers and four thousand hours of watch time in the last 12 months.

These numbers can easily be met when you plan on the frequent production and publication of high-quality videos. 

After meeting these thresholds, go to your YouTube channel account and navigate to the monetization section. Monetization section is located at YouTube Studio section, other features then monetization. 

Once you have set your channel to monetization, subscribe to partner programs that will enable you to earn money through ads.

Ways to Make Money On YouTube

1. Google AdSense

The most common way to make YouTube earning is via Google AdSense. Once your channel is registered in the partner programs, advertisers will bid for ad spaces on your videos. These ads are placed based on the video topic, audience, and keyword and the payment made via AdSense.

The money you make is calculated based on the number of clicks an ad gets, that is, “impressions”. According to Influencer Marketing Hub, an average YouTube channel can make about Ksh1800 per 1,000 ad views. In general, the channel can make between Ksh300 to Ksh500 per 1,000 video views.

2. Create Premium Videos

Apart from Ads payment, you can make money on YouTube by producing Premium or paid videos. Your subscribers choose ad-free membership, and pay for exclusive videos. This will require you to grow a huge viewership and subscription. 

3. Get video sponsorship

As your channel gets notified and grows in terms of subscription, companies or individuals can sponsor some of your videos based on the topics you are handling. The sponsorships can as well come in the form of product placement deals – where you are required to mention the product or brand in your video and get paid.

Your video should be checked for the “video contains paid promotion” box to notify YouTube.

4. Sell products

You can as well make money from your YouTube channel by selling your own or another person’s products and services. Depending on the topic you are covering, share links or tell your audience about the product/service.

Directing the audience to your product's site or company’s product will earn you commission when they place an order.

5. Affiliate marketing

Affiliate marketing involves linking brands, products or services in your videos and directing viewers to buy. This is the easiest way to make money with YouTube videos compared to sponsorship. 

All you need is to apply for affiliate programs and get a special discount code which you can mention in your video or write it in the description. 

Once channel subscribers use the code to buy goods or services, you earn a commission from the purchase. 

Wrapping Up

2022 is the year of financial transformation and learning new ways to make money is significant for personal financial growth. YouTube has been there but in the notion of a few, perhaps professionals knew how to use it but many have been in the dark about making money from the social site. 

With much anticipation from the economic, social and political dynamism there is much to inform, educate and entertain Kenyans as you make money. 

Musalia is a professional journalist, SEO writer and marketer. He has a pool of experience in online writing, editing and marketing. He is passionate about content marketing and has contributed to a vast number of digital publications. You can connect with Wycliffe on LinkedIn.

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