9 Items Wealthy Kenyans Are Buying Now to Make Guaranteed Profit in Future

A report by Knight Frank has revealed 9 items Kenya's super-rich are buying as investments that guarantee them high future returns.

In the Wealth Report released on Tuesday, March 13, art was listed as the leading passion investment of the Kenyans who have a network above Ksh128 million (USD 1 million).

It was explained that the wealthy Kenyans were also settling for Kenyan and African arts, given their increased demand across the globe.

"With an evolving investment landscape, HNWIs (Individuals with a networth of USD1 million) are exploring alternative asset classes beyond traditional stocks and real estate. Art, viewed as a tangible asset, provides long-term value appreciation and serves as a hedge against inflation," read the report in part.

"The proliferation of art galleries, exhibitions, and digital marketplaces has made art more accessible to a broader audience." 

After arts, classic cars and wine also emerged in the top three passion investments.

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These were followed by rare whisky, jewellery, watches, coins, luxury bags, and furniture.

"Both jewellery and high-end furniture continue to attract investors seeking both aesthetic pleasure and financial returns. Rare, high-quality pieces, particularly those with historical significance or fine craftsmanship, have demonstrated the potential for appreciation over time," read the report in part.

Reasons Behind Passion Investments

As revealed in the report, Kenyan multi-millionaires opt for passion investments for prestige, get high returns in the future, intellectual interest and prestige.

"In Kenya, where traditional markets can be volatile, tangible assets offer a hedge against inflation and economic fluctuations. They recognise the long-term value appreciation of Art from renowned or emerging Kenyan artists."

"Possessing rare and valuable passion assets is a symbol of distinction. Showcasing these collections, whether through private exhibitions, social gatherings, or media features, reinforces an individual’s success and cultivated taste."

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