Most Marketable Careers in 2026 Based on Advertised Vacancies

Kenya’s banking, manufacturing, logistics, real estate, sales, and education sectors are projected to become top hiring sectors in 2026.

Based on a report released on Wednesday, January 14, by MyJobMag, companies will focus on commercial, skills-driven, and revenue-generating roles.

The report that was based on trends observed from job listings done on the platform in 2025, noted that accounting and finance positions remain at the top of demand. Accountants alone made up about 15% of the most advertised positions in 2025, at 161. 

Other top-advertised jobs were sales executives (103), pharmaceutical technologists (83), business development managers (72), and drivers (69).

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Human resource officers, internal auditors, and procurement officers were also among the most sought after professionals by companies.

Equally, education roles surged dramatically, growing by 52.8% ( from 3,076 in 2024 to 4,700 in 2025)

“The consulting industry had the most hiring activity, accounting for about 12% of all jobs across all industries,” read the report in part.

“The Education, NGO, government, and banking industries equally account for nearly half of all available jobs. Job seekers targeting these industries have the greatest chance of finding employment.

Conversely, the report highlighted that some sectors have reduced their hiring, particularly Non-Governmental Organizations (NGOs).

This has been attributed to tighter rules being implemented by donors. Notably, this trend comes at a time when US President Donald Trump dismantled the US Agency for International Development (USAID), which was financing various sectors in the country, especially health.

“NGO hiring in Kenya declined significantly in 2025 compared to 2024, pointing to a broader reduction in international and donor-funded programs. 

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“Total NGO job postings dropped from over 7,700 in 2024 to about 4,800 in 2025, a roughly 38% decrease. Nairobi still remains by far the largest hub for NGO jobs, accounting for more than 85% of all NGO opportunities in 2025,” read the report in part.

Other sectors that reported a decline in advertised jobs were safety (-46%), Research (-45.1), Data analysis (-27.3%), Logistics (-20.7%), and healthcare (-15.4%).

In terms of towns where most jobs are advertised, Nairobi led in available opportunities followed by Mombasa. 

Mombasa, Nakuru, Kiambu, and Kisumu also feature as employment hubs, though the number of available jobs in these areas is significantly lower than in Nairobi.

"Job seekers should focus on building relevant skills and qualifications aligned with high-growth sectors, while combining academic credentials with practical and digital competencies to remain competitive," read the report in part.

"Universities and training institutions, on the one hand, should continuously align curricula with labour market demand. Policymakers, on the other hand, should prioritise policies that support job creation in high-growth industries, as well as promote regional employment beyond Nairobi."